International marketing strategy Essay Example | Topics and Well Written Essays - 3000 words

International marketing strategy - Essay ExampleNow, this effective communication is through by our super-creative marketers. Therefore, it is important that marketers and engineers work hand in hand to effectively deliver what customers want. Marketers know their customers and their goal is to create customer value whereas engineers know their ware and their goal is to create producer value. Therefore, when marketers and engineers work together, they yield innovative carrefours that are customer-oriented. In an investigation, it was found that those firms are more successful at innovative product development in which the employees are well equipped with the required skills to strategize marketing as a whole. Recently, a product-development process c all tolded Quality Function Deployment (QFD) has been adopted by U.S. and Japanese firms who promotes communication within the core team (marketing, engineering and manufacturing) and changes communication patterns from top-to-bottom m anagement to focus more on horizontal routes where core team members beam directly with each other and come up with better results. One of the greatest examples of integrating innovation with marketing is of Apple Inc., a multinational deal which is ranked as the worlds most innovative company and who markets its designs and products as the customers need. Thus given, the importance of innovation in forthwiths headache world, this paper focuses on how the MSC for innovation can be implemented and applied in other countries in the light of present(a) marketing concepts and theories. Current Home Position of the Market MSc innovation and enterprise is a relatively new program offered. It is not being offered at any other university in the UK. The scope of this program is very different and unique. However, there are some competitor courses being offered. A search undertaken in this regard unveiled that at the moment there are some 571 PG courses with innovation in the title. Most of these courses tend to cover everything related to innovation and ingest little relevance to the current job market. Many believe that number of courses offered with any relevance tend to be lower than 300. The search results were obtained using all of the following subject areas Accounting and Finance Art and Design Business and care Studies Economics Environmental science and Ecology Food Sciences Information Sciences and Librarianship Manufacturing Management Marketing and Advertising Studies Social Sciences Sports Science Tourism and Travel Industries Most if not all are concentrating on single aspects of innovation, whereas the projected MSc purpose & entrepreneurship course at UWBS aims to cover multiple strands of innovation including skills development. The offerings in the West Midlands are more limited and do not include any business skills oriented innovation courses. From this point of view it would appear that there is a gap in the market. Thus there is a dearth o f courses being offered in the market that are promoting this particular concept or mode of teaching. They dont take into consideration the skill requisite requirement by SMEs and incomplete